PL

ROMANIA Sinsay sashays into the Colosseum

Retail & leisure
Polish brand Sinsay, which is owned by the LPP group, is to open a 2,000 sqm store in Colosseum Mall in Bucharest’s 1st district.

The store will be LPP’s biggest in Romania. The brand is known for teenage fashion but its new store will feature its new IV concept, introducing women’s, men’s and children’s clothes and household items to its range of products.

Sinsay’s new concept fits very well into the tenant mix we have designed for Colosseum Mall. Our focus is on signing modern retail brands that are levelling up, being flexible enough to handle any market challenge.
Mihai Dinu, the general manager of Colosseum Mall

The LPP Group runs 18 Sinsay stores in Romania and by the end of 2020 its target is to have opened 20 stores. LPP has been operating on this market since 2007 and currently operates 60 stores of all the five brands of the group - Reserved, Cropp, Mohito, House and Sinsay – across the country. Internationally LPP operates 324 Sinsay stores in 17 countries, 67 of which opened in 2019.

We have been aiming for quite a long time to open a new Sinsay store in Bucharest and we are very pleased to announce today the partnership with Colosseum. With the opening of our new store in Colosseum Mall, we will bring the new Sinsay store concept to customers in the capital, which will offer new lines for women, men, kids and household items on a 2,000 sqm area. Although the times we are living in are very unpredictable, Sinsay’s results have given us a huge impetus for the further expansion of the brand on the Romanian market.
Alina Bistreanu, the general director of LPP Romania

Colosseum Mall is being developed by Nowa Imobiliare on Șoseaua Chitilei The 16,500 sqm gla centre will form together with the existing Colosseum retail park a 54,500 sqm shopping complex. It is now scheduled to open next year.

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