Czech Republic 13 new brands and more to come

The latter are set to dominate the new arrivals this year: at least six F&B brands should come to the country by the end of the year, and other brands already present will open new branches. The first half of this year, however, was marked by the arrivals of premium and luxury brands. Handpicked, a premium Italian men’s wear and accessories retailer opened in Prague’s Dlouhá třída, and Swiss Rado watches and French fashion items of Zadig & Voltaire are newly available in the nearby Široká Street. The premium brand Eden Park is another French fashion seller newly arrived to Czechia, opening their store in Prague’s Palladium shopping centre. New premium brands in the country also include Germany’s sports fashion retailer Absolute Teamsport and Slovakia’s Kellys bicycles. Victoria’s Secret opened its first store in Prague’s Westfield Chodov shopping centre this May.

The retail market is mostly about innovation and new ideas, quality products, and a strong story. For newly arriving, active and successful brands, these are the key drivers of their further growth and their ability to stay on the market.
Jan Kotrbáček, Partner & Head of CEE Retail Agency team, Cushman & Wakefield

The arrival of more new luxury brands in the latter half of this year can be expected. Ralph Lauren will open its first store in the country in Prague’s Pařížská Street. Another fashion brand, Jimmy Choo is opening a dedicated new shop near the Vltava bank. New schemes will expand the supply of retail space in Pařížská by almost one fifth: the Fairmont Golden Prague hotel is scheduled for reopening next year following a major refurbishment project, plus the newly remodelled prime building at Pařížská 25.

Multiple new concepts are set to expand the Czech culinary market this year – to date, three brands have arrived and more are yet to come. The Aperol Spritz Terrace opened on the premises of Galerie Mánes with a view of the Vltava river and Prague’s skyline. This is the largest terrace of the brand, which also runs this concept in Milan, Venice and London. Another Italian F&B arrival is Rossopomodoro, a Neapolitan pizzeria with its new branch in Prague. The popular L’Osteria will open its second pizza place in Prague in the new Masaryčka scheme. Belgian-style refreshments are offered in the Be Silly bistro.

Customer demand for meals served as part of attractive, original and quality concepts is growing all over the world, and this is the case in the Czech Republic also, with new concepts continuously arriving and doing well. Obviously, that attracts more and more concepts and operators to the market.
Jan Kotrbáček

The biggest new arrival in the second half of the year will be the opening of the first branches of the American fast food Popeyes. It will be joined by Bottega Prosecco Bar & Restaurant, Chuck & Frida, Slovakia’s Kaliforňan poke house, Natoo, and The Alley teas from Taiwan.