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Poland The one and only Answear Concept Store

Retail & leisure
In Warsaw's Norblin Factory, the only stationary Answear.com concept store in Europe started its activity. On the area of 2,000 sqm, the customers will find an offer of premium fashion brands, which so far were available only online.

Answear.com is a platform offering branded clothing, footwear and accessories, operating on 12 international markets, including Poland, the Czech Republic, Slovakia, Romania, Ukraine, Croatia or Italy. In the Warsaw complex at ul. Żelazna, the brand's owners opened the only stationary store so far - Answear Concept Store. The offer includes products of premium fashion brands - from Michael Kors and Victoria Beckham to Tommy Hilfiger and accessories by Furla. Children's collections and unique items from the home & lifestyle category are also available.

The interior of the shop was designed by Iwona Kwadrans and Ewelina Niemczyk-Łoza. Anna Szczęsny, who has worked for such fashion houses as Hermes and Valentino, is behind the designs visible in the shop windows.

Answear Concept Store is a centre of experience and a space where fashion meets creativity and shopping becomes an unforgettable experience.
Marta Sawicka, Answear.com marketing director

In Answear Concept Store, customers can personalise their shopping, have a coffee in Answear x Coffeedesk café or use the Answear.com order pick-up point. The owners are also planning to organise events and workshops in the shop.

The Norblin Factory is a multifunctional complex in Warsaw's Wola district. Following the revitalisation of the former Norblin, Buch Brothers and T. Werner factories carried out by the Capital Park group, the facility reopened to the city in September 2021. The total area of the complex amounts to more than 65,000 sqm, of which 41,000 sqm is office space.

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