Czech Republic Record-breaking Q1 2024 sees arrival of 20 new brands
Retail & leisureschedule 24 July 2024
Czech consumers are looking for increasingly diverse experiences
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Twenty brands debuted on the Czech retail market between January and the end of June, the highest ever recorded in the first six months of a year. The biggest categories were Health and Beauty and F&B. All but one of the new brands opened in Prague, the other setting up shop in an outlet centre in the Moravian town of Hatě.
Balmain Hair Couture, Parfums Christian Dior, and Le Labo – the only new entrants in the luxury segment – were the most noteworthy arrivals on the Czech market in the first half of the year. They were joined in the cosmetics section by Sister’s Aroma from Ukraine and Spa Ceylon from Sri Lanka.
We can confirm that we remain in talks with several luxury and premium cosmetics brands looking to enter the Czech market. This trend suggests that the Czech Republic is emerging as an
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