Romania Furniture retailers choose office buildings

Insignis concept store, with an area of 673 sqm, will exhibit and sell pieces of furniture from top brands in Europe. The lease transaction was assisted by Fortim Trusted Advisors, a member of the BNP Paribas Real Estate Alliance.

The demand for such spaces on the ground floor of office buildings, with street visibility, is increasing and we have fewer and fewer such locations, with areas of over 500 sqm, which lend themselves to a premium furniture showroom. In 2023 and 2024, furniture retailers competed for the ground floor of office buildings with proximity stores, restaurants, cafes, optical centres, travel agencies, bookstores or perfumery brands.
Nicolae Ciobanu, managing partner, head of Advisory at Fortim Trusted Advisors

The Bucharest Business Park, chosen by Insignis, is in the northern part of Bucharest, close to the Bucharest - Ploiesti street, near the Press House. The office complex has a total of four buildings, with a total leasable area of 24,500 sqm, and its tenants include companies such as BAT and Heidelberg. Amenities include generous green spaces and the Stradale restaurant on the ground floor. In the northern part of Bucharest, on the Bucharest-Ploiesti Road, a centre of furniture stores has been created that has chosen this solution; among the retailers that have opened stores in this area are Insignis, Rovere Mobili, The Home and Cioata.

Online shopping has increased, but Romanians continue to be interested in the shopping experience in physical stores, especially when it comes to products that are purchased in the long term. That's why many of the retailers present online are looking to offer customers personalized shopping experiences by paying special attention to direct interaction, for a better understanding of their individual preferences and needs.
Bianca Batin, office consultant, Fortim Trusted Advisors