Master-franchising firm GPoland is now focusing on major expansion plans for the company. The products it offers are intended to fill gaps on the Polish market. It has recently founded an academy to train its business partners how to retail in line with its standards. The company is looking for new partners, to open more stores in Poland and in the future to open its first outlets abroad. It is aiming to open another twenty or so boutiques by the end of 2017.
Agnieszka Karczewska, ‘Eurobuild CEE’: How has the GPoland concept been received on the Polish market?
Tomasz Wasiucionek, commercial director, GPoland: At GPoland we develop a whole range of mono-brand concepts, the best examples of which are outlets such as Liu Jo, Pinko, Patrizia Pepe and Twin Set. Our latest original project is the ‘Made in G’ concept. We offer the option to our partners of a multi-brand outlet, where everyone is able to pick and choose a few brands from our agency’s portfolio – all this in an individually prepared architectural design characteristic for the chain, which is now growing. The concept is a response to the market demand, while its variety and rich brand offer have led to us receiving more and more inquiries, not only from partners but also from shopping centres themselves. Made in G outlets are now operating in Radom, Olsztyn, Elbląg and Kraków. Future openings are planned in Bydgoszcz and Opole over the next few
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