How should I write this column in the wake of the calamity that has engulfed us all? Usually this piece is intended as a bit of light relief – a humorous and sideways glance at the real estate world, putting it in perspective by gently sending it up and poking fun at the obsessions we all have in this sector
And yet, the only thing on everyone’s lips (not literally, I hope) is Covid-19. Would it be sinking to the most lurid depths of bad taste to make light of the pandemic? Or, in fact, is that precisely how I should be treating it in this article: laughing in the face of the virus to help us all to hold onto our sanity? Should I adopt a more serious tone to reflect its impact? Resolute, but grimly determined, bidding us to take as our slogan ‘Keep Calm and Corona On’? Instead I could use this piece to ring all the alarm bells, shocking you out of any complacency you might still have by rolling out all the facts and figures about how fast the contagion is spreading and the deadly effects it has. Or, I could proceed as though the coronavirus had never even happened, indulging in a bit a mindless escapism to remove all thoughts of this horror from your minds, albeit temporarily. But would that be such an obviously transparent attempt at wishing it all away – and thus
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