From buildings to ecosystems
Cover stpry
Monika Woźniak-Zawioła and Daniel Tudor of The Concept Group
Romanian real estate sales consultancy The Concept is opening its first office in Poland, after successfully building its position in its home country over the last 15 years. So, we spoke to Monika Woźniak-Zawioła, a partner and the CEO of The Concept Poland, as well as founding partner and group CEO Daniel Tudor about how the company combines sales and media services, and on the form that market leadership will take in the new quarter-century
Kazimierz Krupa, editor-in-chief, Eurobuild CEE: You have been contributing to the development of the market since its early days, not long after the political transformation. What were the most formative experiences on your path from corporate leadership to embarking on your own ventures?
Monika Woźniak-Zawioła, partner, CEO, The Concept Poland: My professional journey mirrors the evolution of the Polish real estate market itself. It began in the late 1990s, when Poland was transitioning into a modern, investment-driven economy. My previous work with such international institutions as ING Group, TriGranit and ECE Group exposed me early on to complex capital structures, cross-border investment strategies and large-scale developments. At that time, annual investment volumes were below EUR 1 bln. Today, Poland is the largest market in the CEE region, with peak volumes exceeding EUR 7–8 bln. We set out to improve the urban fabric through the gradual implementation of new generation c
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