PL

Polish Selina born

Hotels
POLAND/HUNGARY Selina, a chain that combines the style of boutique hotels with features characteristic of the social life of hostels, is to be launched in Hungary and a Polish market debut is also planned.
The company is currently looking for locations – initially in Kraków and Warsaw. Selina is already in negotiations with potential investors. A team has been put together that will be responsible for hotel management and brand expansion in Poland. It has plans to open its first Polish hotel in the autumn of 2018, and it wants to offer 1,000 beds in three Polish cities by the end of 2019.

Selina currently has 24 locations, in cities, by the seaside or in rain forests – in eight Latin American countries. In 2018 the brand is aiming for major expansion into new markets – including the opening of its first few hotels in North America and Europe, where three locations have been secured – in Portugal, Greece and Hungary. The brand intends to have entered 15 countries by the end of the year and has raised USD 95 mln for this purpose.

“We chose Poland as one of the first European markets where we want to introduce the Selina brand, due to the great potential of this country,” explains Steven Ohayon, the vice-president of Selina responsible for the development of the company around the world. “In Warsaw and Kraków we want to obtain flagship properties in city centres with about 400 beds. Next, we intend to expand our operations to other districts, further away from city centres,” he adds.

The Latin American concept was devised for modern travellers who want to explore the world without restrictions, learning about different cultures, meeting new people and discovering new places where they can stay longer, live and work. Selina offers a number of accommodation options – from student halls to private rooms and suites as well as co-working areas and other common spaces for rest and entertainment and conducive to integration with other travellers and local people. These include wellness zones, cinema rooms, libraries and facilities for events such as concerts, workshops or conferences. For those who want to get to know the local area, culture and traditions, a tour offer is provided. The interiors of hotels are designed in cooperation with local artists and craftsmen, while much of the furniture and other interior design elements are handmade or created through the up-cycling process. The business model is based on securing buildings, primarily existing hotels in attractive locations, and leasing them for a long term – usually 20 years. These properties are then refurbished in partnership with local developers, designers and artists, typically in just 90–120 days.










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