Best Western launches longer stay brand

Hotels
POLAND Best Western Hotels & Resorts (BWHR) is adding its SureStay Studio longer stay premium-economy brand to its SureStay hotel range.
SureStay, which was launched in October 2016, now has more than 260 hotels across the world. A SureStay Studio prototype has been devised to be to make conversions to the new brand easier. The owner of each adapted Studio hotel will receive support from BWHR and its revenue management system. The hotels will also be able to count on the support of the revenue manager to streamline the maximising of revenues and the reduction of operating costs. The brand will also offer the Best Western Rewards
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Edition 3 (306) March 2026

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