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Europe Moxy plans a hundred

Hotels
The Moxy Hotels brand has announced the expansion of its European portfolio to 100 hotels by the end of 2025. 17 more hotels are to open by the end of next year, including Moxy Warsaw City.

The brand's fifth property on the Polish market and second in the capital will also be the largest Moxy hotel in Poland (228 rooms). Expected debuts also include the first venues in Spain, Turkey and Luxembourg. Moxy also wants to strengthen its presence in France, Portugal, Italy, Belgium, Serbia (Moxy Belgrade Skadarlija Downtown) or Germany (Moxy Kupferzell, Hohenlohe).

The brand debuted in 2014 in Milan and this year celebrates its 10th anniversary. It is known for its industrial design and extensive guest programme, among other things. The chain's properties have broken many of the traditional rules of hotel operation: from the check-in process taking place over a drink at the bar to giving key importance to the communal space so that it is vibrant from morning to night.

Over these 10 years, we have seen the vision of the Moxy brand gain recognition among travellers across Europe. We continue to see strong demand in the region for hotel propositions that offer great style while remaining affordable. Our ambitious expansion plans for Moxy are not about being everywhere, in every market, but about finding locations that help us honour the fun spirit the brand is known for.
Jerome Briet, chief development officer, Europe, Middle East & Africa, Marriott International

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Europe Moxy plans a hundred

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Edition 9 (291) September 2024

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