Setting the standards

The trend for personalising products and services has up until now mostly been a characteristic of the B2C sector, but it is becoming ever more important for business clients too. The changes which are now taking place are due to increasing demands from businesses that expect comprehensive services to meet their individual needs. “Increasing customer expectations are naturally resulting in the developers and owners of logistics parks having to change their business models and strategies. Companies that are looking for modern warehouse space are more and more often also interested in how environmentally friendly it is as well as the innovations and solutions employed, which they feel gives them a competitive edge,” claims Magdalena Szulc, Segroʼs business unit director for Central Europe. “Segro understands what the conditions are very well. With our many years of experience, we know that adjusting our services to individual clients’ needs on the one hand makes