PL

Posnania explores virtual reality

Retail & leisure
POLAND Apsys Polska has developed a way to have a unique look at the Posnania shopping centre which is currently being built in Poznań within the use of the virtual reality technology.

Created by Immersion, the application allows the Oculus Rift goggle users to take virtual tours around the property. “The virtual reality technology will revolutionize the retail market, that is why we wanted to be the first ones to use it. It is an excellent tool for us to build long-term relations with existing and future tenants. By presenting them with the solution, we can support them in making the best business decisions possible,” said Marek Błędowski, a commercial director and a board member at Apsys Polska. The app users can take a walk along the Posnania passageways, have a look at storefronts and even enter some of the Posnania stores. “The field of vision is fully spherical allowing the user to freely look around, which creates a fully realistic visualization of the property. It can also be viewed at different times of the day. The VR technology enables the app users to see unique architecture of Posnania in the 1:1 scale both from the outside and inside, as well as to get familiarized with the mall functionalities and amenities so users can feel the atmosphere of Posnania,” explains Piotr Baczyński, the president of the board at Immersion. The 100,000 sqm gla shopping centre, which is being developed by Apsys, is set to house 300 stores. The building, marketed as the most technologically sophisticated mall to operate in Poland, is set to offer a range of customer-oriented new technology solutions, including a ‘Twitter wall’, a beacon-based micro-navigation system, interactive kiosks, digital maps, USB sockets, free Wi-Fi access, and a mobile app integrated with the mall social media channels. “We will provide a new quality of shopping which will include such amenities as a concierge service, a personal stylist, car park assistance, car park or home delivery, loyalty program and a lounge room for the participating customers,” explains Maciej Wróbelewski, a vice-president of the board at Apsys Polska. Scheduled to open in the autumn of 2016, Posnania is currently 80-pct leased.

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Edition 10 (292) September 2024

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