Westfield immerses customers in virtual reality
Technologyschedule 17 April 2015
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UNITED KINGDOM Global shopping centre developer Westfield has teamed up with the London-based technology studio Inition to offer clients a digital pop-up experience at two Westfield London shopping malls.
The companies developed a concept for three immersive activities, each of which engaged visitors into the exploration of the upcoming trends using either virtual reality or via a personalised avatar. The first used virtual reality goggles in conjunction with gesture tracking technology to enable guests to enter a virtual, futuristic landscape where they could have used specific gestures to browse different trend pieces. The second experience involved guests approaching a large scale video wall w
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