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Tommy Hilfiger invests in multi-channel sales tools

Technology
THE NETHERLANDS US clothing manufacturer and retailer Tommy Hilfiger has opened its digital showroom in Amsterdam to offer a more engaging and seamless buying experience for clients. The interactive signage system used in the store combines collection information, sales tools and brand content in one touchscreen interface.

The centerpiece of the digital showroom is an interactive half-meter by one-meter touchscreen table set in a sleek walnut frame, which connects to a four-meter-high wall-to-wall grid of ultra-high-definition 4K screens. Customers can digitally view every item in the Tommy Hilfiger sportswear and Hilfiger Denim seasonal collections and create custom orders with all product categories laid out across a single screen. They can view head-to-toe key looks, zoom in with incredible detail to see unique design features, and click on a garment for specific information such as color offerings and size ranges.

The product selection and ordering experience builds on a traditional sales approach, reimagined through the digitalized system that streamlines and simplifies the process. The interactive interface allows for in-depth discussions on styling, merchandising and deliveries that are tailored to each client. Furthermore, by complementing traditional sales tools with an array of brand information, the digital showroom effectively immerses the customer in the complete Tommy Hilfiger brand experience. “Our digital showroom revolutionizes the buying and selling journey for our retail customers and internal sales teams,” said Daniel Grieder, CEO of Tommy Hilfiger.

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