Tesco experiments with real-time mobile couponing

Developed by Weve, a British mobile marketing and commerce services provider, the solution uses geo-location data to sending barcodes for “food to go” products available in the store to the mobile phones of potential customers as they are passing by. In order to take advantage of the discount, customers need to simply swipe the barcode at self-service checkout or let staff at the till scan it.“Tesco has a focus to digitise paper coupons and increase the use of mobile as part of