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Westfield mall opens up to retail-tech tenants

Technology
UNITED STATES Shopping centre developer Westfield has officially opened Bespoke, the co-working, event and technology showcase space designed to foster a retail-tech community and support retail innovation at Westfield San Francisco Centre. The new concept aims to provide an opportunity for entrepreneurs and retailers to research, collaborate, trial and debut work all within the shopping mall.

Bespoke is comprised of three sites spread across app. 3,400 sqm. These include Bespoke Coworking, which offers private offices, shared and dedicated desks and storefront-conference rooms that convert from a meeting space into a retail pop-up shop, Bespoke Events, which offers space for conferences, workshops, hackathons, runway shows, trade shows, consumer events and other large-scale events, as well as Bespoke Demo, an interactive space where entrepreneurs and brands can showcase and customers can discover, touch, test and play with products in a real-world environment.

“Westfield San Francisco Centre’s location next to Silicon Valley and in the heart of the downtown shopping district perfectly positions Bespoke to serve as a hub and catalyst for innovation in the retail-tech space. (…) A core pillar of Westfield’s strategy is to better connect the retailer and shopper through the use of digital technology and Bespoke fits perfectly into this strategy,” said Steven Lowy, a co-CEO of Westfield Corporation.

The Bespoke partnerships include a non-profit organization aims to accelerate emerging apparel and accessory design businesses, a crowdfunding platform, online fashion marketplaces with no physical presence so far, and a multi-channel retail brand that enables shoppers to design their own shoes online as well as in-store.

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Edition 4 (287) April 2024

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