IKEA trials smaller, ecommerce-enabled store format

The first such unit is set to open in Norwich, where the format will function as a showroom, a planning studio and a click-and-collect point. Its customers will be able to speak with home furnishing advisors , as well as touch and test the product range and collect orders made online or in other IKEA stores. "The stores will be much smaller than a traditional IKEA store," an IKEA representative told ‘Eurobuild CEE’. The Norwich point will take up 1,769 sqm of space, which accounts fo