PL

Beacons installed in NoVa Park

Technology
POLAND A network of beacons has been deployed in the NoVa Park shopping centre in Gorzów Wielkopolski.

The installation comes as part of the mall’s partnership with the Qpony.pl online couponing service. Customers who use Android-supported smartphones (starting from version 4.3) and the Qpony.pl mobile app, will be able to receive personalized notifications while shopping in NoVa Park, if they enable Bluetooth connections in their devices. The notifications will take form of a text, a picture, a navigational guidance or a discount coupon. The solution will allow the mall’s owner (Futureal) and manager (Apsys Poland) to get to know the shopping paths and preferences of NoVa Park’s customers, and thus prepare more attractive offers. “The installation of 22 Q-Beacon transmitters is yet another stage of the NoVa Park new technology strategy. Our previous sales campaigns showed that the Gorzów residents are increasingly interested in discounts available through mobile apps, apart from using traditional catalogues with coupons,” said Marcin Lenkiewicz, sales director at Qpony.pl.

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schedule 30 October 2024
Opr./edited by ANZ

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schedule 07 October 2024
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schedule 30 October 2024
Opr./edited by ANZ

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schedule 30 October 2024
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schedule 30 October 2024
Opr./edited by ANZ

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schedule 30 October 2024
Opr./edited by JC

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schedule 30 October 2024
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schedule 30 October 2024
Opr./edited by ANZ

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schedule 29 October 2024
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schedule 29 October 2024
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schedule 29 October 2024
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schedule 28 October 2024
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schedule 28 October 2024
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schedule 28 October 2024
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schedule 25 October 2024
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schedule 25 October 2024
Opr./edited by ANZ

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schedule 25 October 2024
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schedule 25 October 2024
Opr./edited by MR

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schedule 24 October 2024
Opr./edited by JC

Industrial Research Forum announced Industrial Market Figures for Q3 2024. Space under construction in Czech Republic is significantly larger than new supply so far in 2024.

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schedule 24 October 2024
Opr./edited by JC

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schedule 27 October 2021

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schedule 17 August 2021

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schedule 14 June 2021

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Edition 10 (292) September 2024

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