Kappahl goes online in Poland
Retail & leisureschedule 19 November 2015
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POLAND Struggling Swedish multi-channel fashion retailer Kappahl has expanded its e-commerce presence to Poland.
Kappahl, which runs physical stores in Sweden, Finland, Norway and Poland, is now selling its products online on all four markets. “Customers are increasingly getting prepared for their purchases online today. Therefore it requires more of KappAhl in the form of presence and a clear concept,” says Joakim Holmstrand, vice president of marketing at Kappahl.
In FY 2014/2015 the company’s Polish sales stood at SEK 314 mln (EUR 33.7 mln), a 10.4 pct y-o-y decrease, which made Polan
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