CBRE invests in virtual viewings

The interactive, high-resolution Virtual Walkthrough’s property tours, which are available via tablets and smartphones along with PCs, can feature information points, as well as present CGIs (computer-generated images) and promotional videos. The use of the technology is aimed at speeding up the sales cycle by reducing the need for on-site visits particularly by foreign occupiers and investors.

“It’s instinctive to use and has already contributed towards major cross-border deals in the commercial market,” says CBRE. “The move will also transform the marketing of commercial offices, heralding a step closer towards residential property in terms of the level of pre-qualification undertaken online by buyers and occupiers,” the company adds.