Outlet centres join e-commerce rush
Technologyschedule 29 March 2016
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CEE REGION Fashion House, an Liebrecht & Wood Group-owned outlet centre chain, is set to start selling goods online soon.
Fashion House’s e-commerce debut is to take place in Russia, where the company aims to launch an online shopping platform for its Fashion House Outlet Centre in Moscow this year. The online store is to operate in the flash-sales model: selected products will be available online for a limited time only. “It inspires action and rewards the most active customers. Moreover, with the ‘be quick or get nothing’ idea behind it, the flash-sales model accurately reflects the concep
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