Q-beacons in Osowa
Technologyschedule 06 September 2016
POLAND The Osowa shopping centre in Gdańsk has introduced a beacon system with which up-to-date store discounts and offers can be transmitted directly to customers’ smartphones.
This has been made possible by the Qpony app, which is used by over 500,000 people per month across Poland. The Osowa shopping centre features Q-Beacon sensors positioned in such a way that every customer is within the range of at least two beacons at any given time. A customer with the pre-installed Qpony.pl app on his phone and Bluetooth enabled can receive personalised offers from nearby Q-Beacons. The message could be an SMS text message, a photograph or a picture of a discount coupon. The Q
Already have an account? Log in
37% of content remaining
Unlock full access to the article
PLN
EUR
Lifetime access to current material
One-time payment, lifetime access.
Choose
Access includes
- Lifetime access to current material
Most popular
EurobuildCEE magazine & online subscription
Access to all EurobuildCEE materials
Monthly
Annually
You save 17% when paying annually
Monthly on one device. Annual payment
Monthly on one device. Monthly payment
Choose
Access includes
- Access to EurobuildCEE magazine edition online & flipbook version
- Exclusive news, comments, articles and interviews with the most important market representatives and experts
- Archive containing data and information from the commercial real estate and construction market in Poland and the CEE region, collected over 27 years;
- Eurojobs
- Eurobuild FM
EXPO REAL 2025: From survival mode to selective recovery
EXPO REAL 2025: From survival mode to selective recovery
Axi Immo
This year’s EXPO REAL in Munich marked a noticeable shift in tone across industry conversations. Following a period of uncertainty and postponed investment decisions, the com ...
Are lease agreements in retail parks still triple-net?
Are lease agreements in retail parks still triple-net?
CMS
The lease agreements concluded for retail parks increasingly feature solutions that differ from the classic Triple Net Lease agreements, particularly as regards the settlement of o ...
Flex market picks up momentum
Flex market picks up momentum
Walter Herz
The flexible office market in Poland is growing rapidly. In the upcoming years, we can expect the pace of its development to accelerate. Currently, over 420,000 sqm of flex space a ...