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Self-service KFC with M4B

Technology
EUROPE Amrest will implement a self-service system in KFC restaurants. It will be supported by the M4B company which will provide most of the European KFC restaurants with the equipment they need.

The companies have been cooperating for three years in the field of digitization of KFC premises. The project initially included the implementation of the menu board, which appeared in 600 restaurants in Poland and nine other European countries. However, starting from this year KFC introduces self-service systems to its restaurants. Self-service kiosks will operate there apart from web ordering solutions, mobile ordering, skip the line. M4B is responsible for their production. “Every element of the kiosk and application design has been carefully thought out in order to provide customers with unique quality, smoothness, logical course of the shopping process and ease of choice. We also paid a lot of attention to details such as glass, touch or rounding. The implementation of Amrest and M4B is an example of restaurant digitization, thanks to which the client is in the centre of interest and can place an order the way they want,” says Maciej Buba, the digital director at Amrest. “Two years ago we had only an idea and certainty that KFC would start to use such solutions. We engaged the best industrial design designers, together with the engineers from Schenzhen we developed our own technologies in the field of touch screens and we engaged the best Polish companies in the field of electronics and mechanics. An unusual product was created as a consequence – elegant, modern and with a unique design. The potential of the restaurants in Amrest in the next few years is counted in thousands because it is not only the KFC brand but also Burger King and Pizza Hut, which belong to the chain,” says Jarosław Leśniewski, the CEO of M4B.

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