Biedronka launches new format

”The format is based on a new, optimised product display, which is more accessible for customers. The format has separate zones for bread, fruit and vegetables as well as for cosmetics. Areas with promotional products are also marked out. The new Biedronka store will contain everything that shoppers expect from a modern and friendly retail chain,” says store manager Konrad Król. The store is fitted throughout with LED lighting and uses propane refrigerators and freezers.