WORLD Pandemic to speed up digitalisation
Technologyschedule 25 June 2020
Marta Machus-Burek, director retail strategies at Colliers International
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During the pandemic digitisation has become fundamental to business development and stability, according to the findings of the “Omnichannel – from evolution to revolution. A look at the pandemic” report by Colliers International.
It is based on a survey of over 50 retail companies in Poland conducted over May and June and shows that retail chains believe computer technology can improve their businesses in difficult times. As many as 69 pct of respondents plan to increase their IT investment as a result the Covid-19 pandemic. In general, as the answers show, too little time has passed to assess the effect of new specific computer systems on communication, sales channels or deliveries. Such systems include using digital pl
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