The end of the glass tower era

Anna Zamyłka, EurobuildCEE: Has the era of glass towers 
as the ultimate symbol of prestige come to an end? If an 
address in a skyscraper is no longer a sign of success, what defines it today for companies seeking office space? Artur Sutor, CEO, ITRA Polska: Prestige still matters, but today it is defined very differently than it was a decade ago. An address in a glass tower alone is no longer enough to symbolise success. Companies are no longer competing solely for clients, but above all for talent. As a result, the way a workspace affects employees’ daily comfort, efficiency and wellbeing has become crucial. Today, prestige is increasingly defined by the quality of the workplace experience. More and more organisations are looking for offices that genuinely support company culture, enable flexible working models and help build employee engagement. In practice, this means a shift 
towards human-centric architecture focused 
on people’s needs. At the same time, busines