POLAND Mission: cycling to work. Target: the office worker

Our idea for a bike ride around the city has since become something of a hit – as more and more people in the sector take part in the event each year. In the beginning, our aim was just to encourage people to familiarise themselves with the city’s architecture and see its road infrastructure from the cyclist’s perspective. But after the first few rides, the concept grew into something more ambitious – encouraging office workers to actually use their bikes to get to work!