Room for growth

In the first half of 2025, the hotel segment in the region saw a rise in supply, particularly in the higher-standard categories. Around 20 hotels opened in the capitals of the CEE-6 countries during this period, including four in Warsaw. “The hotel market in the CEE region demonstrated exceptional resilience and the ability to rebound quickly after earlier challenges in the first half of 2025. The combination of record investment volume, strong growth in operating performance, and dynamic expansion of supply – especially in the luxury segment – confirms the market’s solid fundamentals and positive long-term outlook,” comments Marcin Kocerba, a capital markets partner at Cushman & Wakefield Poland. Poland, in particular, remains firmly on the radar of both private and institutional investors. According to Marta Abratowska, the head of hotel capital markets at CBRE in Poland, the list of investors now extends beyond companies specialising in this asset