Image Search for finding H&M gear
Technologyschedule 10 November 2017
EUROPE Clothing chain H&M has been rolling out its Image Search image recognition tool.
The new tool can be used by customers to find similar products from H&M’s product range with a purchase option via a mobile application. The tool appears in the top right hand corner of the H&M shopping application. All you need to do is to take a picture of a product (a sweater, a shirt, a bag, etc) that you like and then upload it. Image Search will then propose a similar or even the same product from H&M’s online range. You can also buy a given product straight away. I
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