Greater scale, more affordability

Anna Zamyłka, Eurobuild CEE: Does the assisted living 
segment have significant growth potential in Poland? Carlos Felipe de León, general manager, Acciona: For several years now, we have been seeing growing interest among people aged 60+ in major cities in buildings that offer the comfort of independent living with access to optional services and, above all, provide a neighbourhood community of people of a similar age, with similar needs and lifestyles. Even if the term ‘assisted living’ is still not widely understood, when clients identify their needs, they precisely describe the concept and functionalities of this real estate segment. Economic and demographic factors are also important for its development. Poland’s society is ageing, which is a Europe-wide trend, but at the same time its affluence is increasing, while its citizens are putting much greater emphasis on the quality and comfort of life, including during their ‘silver years’. The notion of ‘longevity’