Jean-Yves Minet

Jean-Yves Minet has been appointed global brand president for Accor’s Midscale & Economy brands. In his new role, he will focus on driving brand growth by leading the brand vision, positioning, and operating models of Accor’s economy and midscale brands, catering to an audience of travelers worldwide.

With over 25 years of executive and operational experience in brand building, from strategy to execution, Jean-Yves forged his career in the beauty industry, focusing on high growth opportunities across categories, distribution channels, consumers, and regions, with a deep expertise in emerging markets.