The next big thing

Interview 300
Søren Rodian Olsen established Nrep’s Polish branch in 2021 and leads its logistics platform’s business development activities in Poland (Logicenters), with a focus on investment sourcing, asset management, and key relationships with co-investors and large tenants. He has over 20 years of experience of working in the Polish market, having previously held senior executive positions at Bank Austria, HVB Group and Aberdeen as well as ten years with Cushman & Wakefield, where he was a partner and head of capital markets. Søren holds an MBA from the University of Westminster and sits on the board of ULI Poland.
How do you view the changes that have taken place in the real estate market over the last few decades? Which event would you consider the most surprising? Søren Rodian Olsen, the managing director of Logicenters Poland, Nrep: When looking back over the past 2–3 decades, there have been multiple “mega events” that may not have been real estate related but certainly had a massive impact on the real estate market. Perhaps the ones that stand out the most are 9/11 (2001), The Great Financial Crisis (2007–09), Brexit (2016), Covid-19, and one should not forget geopolitical events such as the wars in Afghanistan, Iraq and Ukraine, with the latter having had a particular impact in our part of the world. It is very difficult to poin to the one most surprising event, and while Brexit was indeed a huge surprise that impacted many businesses across Europe, Covid-19 stands out as the event that changed the way we work as well as consumer behaviour; and five years
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