I myself can barely remember the last time I wrote anything by hand other than a shopping list or a birthday card. I can vaguely recall writing letters and telegrams, using phone booths, calling the railway information line, and not having a computer at home (in my elementary school, there was just one, and we politely took turns every five minutes to play Prince of Persia). The thought of scribbling these words on a sheet of paper feels like an unbelievable waste of time and a recipe for instant wrist pain. After all, things are supposed to be quick and maximally efficient – ideally with the help of an AI assistant that smooths out rough edges, suggests better metaphors, and takes care of typos. An offer hard to refuse. However, if you look closely at various forms of online communication – social media posts, news articles, industry pieces, or even advertising content – after a while, it becomes clear that they all share the same author. First: the pauses. Those lon