For several years, foodservice and fashion have remained the most active segments for new tenants entering the Czech market. The most high-profile debut in the first half of the year was the opening of a BOSS Café on Na Příkopě Street in Prague, next to the flagship BOSS store for Central and Eastern Europe. This is one of the first locations for this concept in the world. Apart from Prague, similar cafés operate only in Bangkok, London, and Metzingen.
The first Czech locations of the Slovak café Choco Boss, the Ukrainian supermarket Best Market, and the Canadian confectionery brand Choco Choo also expanded the food service offerings. Italian sports supplement manufacturer Volchem opened its first store in the recently-modernised Grand shopping centre in Pardubice.
Following the reconstruction of Jiřího z Poděbrad Square in Prague, where Cinnamood opened last year, the German brand Home of Dumplings launched this year. Meanwhile, YO! Sushi, part of the German group Sushi Circle, opened its first location in the Czech Republic in the Homepark Zličín complex. The group debuted on the Czech market last year under the Sushi Circle brand and is currently developing another concept.
The Food & Beverage segment has been one of the main drivers of Czech retail growth for years. Prague is no longer perceived as a mere transit city – today, international brands see it as a mature market with a strong local customer base, high tourist traffic, and bustling urban life. The growing interest from foreign concepts demonstrates that Pargue is strengthening its position for retail in Europe.
Jan Kotrbáček, partner and head of retail agency CEE, Cushman & Wakefield.
Fashion Continues to Strengthen Its Position
The first half of the year was also very active for the fashion segment. Romanian premium brand Alisa Enco opened its first store in the Czech Republic at the Mandarin Oriental Prague hotel. American premium brand Kenneth Cole began its expansion with a store in the Westfield Chodov shopping centre, while German brand Digel debuted at the Fashion Arena Prague Outlet.
The luxury goods segment saw the first store of Italian brand Ermanno Scervino, which opened in the renovated Fairmont Golden Prague hotel on Pařížská Street.
The Czech market attracts brands from various segments.
Two brands from the home furnishings and electronics segments have also entered the Czech Republic. German premium garden furniture manufacturer Dedon opened its first showroom on Petrská Street in Prague, while Romanian brand Contakt, specialising in electronic accessories, launched its operations in the Metropole Zličín shopping centre.
Board game enthusiasts have now seen the first Warhammer store in the Černá růže passage, where the Spanish-Russian perfume brand By Velcheva also debuted. Meanwhile, Polish retailer Smyk opened its first store in the Czech Republic in the Avion Shopping Park shopping centre in Ostrava.
What we are seeing in the first half of 2026 is the result of several favourable trends. The Czech Republic, and Prague in particular, is becoming a natural gateway to Central Europe for both premium brands and mass-market chains. Modern retail infrastructure, the renovation of key locations, and growing consumer purchasing power are creating conditions conducive to long-term expansion. We expect 2026 to be one of the best years in the history of the Czech retail market.
Jan Kotrbáček.
Another wave of debuts this year
Further international brand launches are expected in the second half of the year. Krispy Kreme, Burgermeister, Dave's Hot Chicken, Arthur's Gelato, and Sticks'n'Sushi are planned for the food service segment.
In the fashion segment, the Italian chain OVS, the Polish brand Ochnik, and the American footwear manufacturer Red Wing Shoes will enter the market.
Californian jewellery brand Pasha Fine Jewellery will open only its second boutique worldwide in Prague. The luxury segment will also be expanded with the addition of the first Longines boutique in the Czech Republic on Pařížská Street. The Pařížská 25 project will also see the opening of two more stores from global luxury brands, and the redevelopment of Miloš Forman Square will create space for up to three new premium boutiques.
The Danish drugstore chain Normal, the German operator Müller, and the SAW Esports Arena, which will be the first international esports arena in the Czech Republic, are also expected to enter the market.
Flagship stores confirm Prague's growing role
2026 will be a year not only of new debuts, but also this will include the opening of flagship stores for brands already present in the Czech Republic. LEGO will open its first flagship store on Na Příkopě Street, while Nike will open a flagship location in the restored Koruna Palace on Wenceslas Square.
Peek & Cloppenburg will also open its first store in the very centre of Prague on Na Příkopě Street, occupying the former headquarters of the Czechoslovak Commercial Bank. An expanded Cartier boutique will open on Pařížská Street, following the recent reopening of the Brunello Cucinelli store and the inauguration of a new Patek Philippe store – one of only five such boutiques in Europe. Hodinářství Bechyně is also planning to open its new flagship store on Havířská Street.
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