Check the brand before you buy

Some foreign investors treat market analysis seriously, as an integral part of the investment process; while others – do not. Many investors check the indexes necessary for the analysis of the value of assets within their field of interest. But they often have completely different approaches to marketing. However, we believe there are certain key factors that always need to be taken into consideration. For shopping centres already in operation the main factors are their results on the local market: market penetration, competitive environment and the mall’s positioning. When it comes to refurbished first-generation shopping centres, it is also necessary when selling them to look at the results generated by marketing in the past and what the future plans are. We are also often asked to prepare an assessment of the market position and the results from the marketing point of view as part of the due diligence process. Here it is useful to have an insight into the market research