His tenure at Galeria Mokotów was an unequivocal success,
though it was also his first stab at managing a retail centre. Now Yoram Reshef
faces a new challenge: that of converting the former Reform Centre into a
bustling place for meeting, shopping and fun. Blue City, in other words.
Some say that your attempt to turn the Reform Centre, (on
Al. Jerozolimskie), into a profitable shopping centre, borders on the impossible,
and that you are trying to resuscitate a corpse.
- It's a very difficult mission but that doesn't mean that
it's impossible. Unfortunately, I am battling with people who have a direct
interest in expressing such views and it would be a lot easier to build a brand
new shopping centre, than to convince some people that Blue City will succeed. I
am fully aware of what I am getting myself into, and nobody forced me to do it.
I had a decent job with a good salary at Galeria Mokotów but when I met the new
Reform Centre investors, I decided to leave GTC b