Cinematic scale
Green projectsPOLAND Helios, part of Grupa Agora, celebrated its 20th anniversary in 2012 and decided to give itself a birthday present. At the end of December it matched its largest competitor, Cinema City, in terms of the number of its cinemas in Poland. However, the company's appetite is far from sated. This year it wants to finally conquer the cinema market by extending its chain with five new multiplexes, leaving its competition trailing behind.
Leading positionHelios closed last year with seven new cinema openings and a total of 31 multiplexes in its chain. However, the company is still planning further development. "We want to continue building on our position and become the largest cinema operator in Poland. We are aiming at opening 4-5 cinemas (app. 25 screens) per year," reveals Tomasz Jagiełło, the president of the management board of Helios. In 2013 the company is planning to open new complexes in a number of shopping centres including Trzy Korony in Nowy Sącz, Wzgórze in Gdynia, Galeria Amber in Kalisz, as well as Galeria S in Siedlce and Galeria Jurowiecka in Białystok, both of which are owned by PB Konstanty Strus. As for 2014, Helios cinemas are to be opened in a number of other shopping centres: Sukcesja in Łódź, the extended IKEA retail park in Wrocław's Bielany district, Echo Investment's Metropolis development in Poznań and also in another of Echo's projects in Katowice. All of these cinemas are connec
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