From second to first

Retail & leisure
POLAND Does anyone remembers the one who came second? This seems to be the current attitude of the owners of second generation shopping centres who now have the ambition to become first choice locations for tenants. Will they succeed?
Carrefour Polska, part of the French Carrefour group, is convinced that its centres already meet the criteria for this and that things can only get better. The company is the owner of twenty centres across Poland. The vast majority are second generation, i.e. based on a hypermarket with some additional retail space. “Carrefour Polska’s strategy for the development of its shopping centres is a result of the general business strategy that has been adopted for the entire group. This involves investment in properties it already owns through their modernisation, extension and partial remodelling,” explains Ronan Martin, the vice-president of Carrefour Polska.Re-make, re-modelSecond generation shopping centre owners have by no means given up on the fight over customers. One way of maintaining their results and strengthening their positions involves adjusting the centres to the current requirements of shoppers. “The changes that are going to be introduced by Carrefour
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