The hospitality sector is becoming an increasingly attractive proposition for investors and developers. The former are hoping that due to the limited number of interesting opportunities in other segments they will manage to find a pearl in the form of a hotel, while the latter are convinced that with the oversupply of offices and retail, hotels could turn out to be the best way to move forward. But is the game worth the candle?
At first sight the Polish hotel scene should be catching up the wider European sector with the speed of a Pendolino train: we have the least beds per 10,000 citizens (app. 50) in the entire European Union, the number of foreign guests has been gradually growing since 2009 and the development of the BPO sector and the conference market is fuelling domestic markets – and not only in Warsaw and Kraków, but also other large cities in Poland. However, if we take a closer look, it turns out that the situation is rather more complicated. It has to be emphasised, though, that there is still substantial untapped potential in the Polish hotel sector.
Like chalk and cheese
According to a report prepared by Colliers International and Pro Value, the Polish hotel base at the end of 2014 included 2,512 categorised hotels offering almost 240,000 beds in app. 120,000 rooms. The average occupancy rate in these hotels hardly sweeps you off your feet, however. The Chamber of Commerce of the Polis
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