Maxi expansion

We set up a subsidiary here three years ago. In 2015 we didn’t open any stores. But we learned about the market and its consumers. We have built up a considerable volume of traffic, with an 80 pct y-o-y increase in sales from the existing space last year, and we have positive feedback from our customers. Currently we operate in twelve countries, but every country needs its own approach,” Patrick Bontenakels, the director of sales and marketing at Maxi Zoo in Poland, tells us. The company will be opening five stores in Warsaw this year. One of the first will be situated in the district of Praga Południe. In 2017 Maxi Zoo wants to open another ten stores, but outside Warsaw. It is also looking in a southerly direction, at Silesia: Kraków and Wrocław. Later another 20 shops are planned. “After Warsaw, Poznań also has the potential for more Maxi Zoo stores. Then we will go north – into the TriCity,” reveals P