Real estate, real changes

A similar situation took place at the opening of the Posnania shopping centre in Poznań. An interview with Desperate Housewives star Eva Longoria, who had come over to grace the event, had just finished and suddenly a crowd of Polish celebrities stormed onto the stage to take a selfie with her. A second later everyone would have been able see the photo on social media. Everyone is a photographer or a film maker these days and thanks to the internet and our mobile phones we can publish our pics and show them to millions of people. But technology has not only changed people’s behaviour during real estate events. It has also transformed real estate itself. Shopping centres have probably changed the most, as they are now being forced to compete with online retail and also have to adjust to the lifestyles of each new generation. Hadley Dean, the head of newly-founded company Echo Polska Properties, is planning to take on this very challenge. The company, which has only been in existe