The game of the name

The naming of Polish estates has certainly evolved over the last twenty or so years, in much the same way as the Polish language, civil life and the property development sector itself have done. However, the main concept has remained little changed. “A good name is characterised by the fact that it is easy to remember and repeat; furthermore, it should evoke specific associations, on themes that are close to our hearts,” explains Dom Development’s spokesperson Radosław Bieliński. “If residents identify themselves with the name of the estate and use it in everyday life, this gives us additional proof that the name is a good one,” he adds. Premium and not premium Terms such as ‘villa’, ‘residence’ and ‘luxury apartments’, which were extremely popular among residents at the beginning of the 21st century, are now being used less and less often. These were used to suggest the prestigious character of a project – eve