Yohan Amiot, director of brand management, MGallery by Sofitel, AccorHotels: We have a collection of 90 boutique hotels across the world and the idea is that each of them is different, with each one having its own name – here it’s called ‘The Bridge’. What’s important for the brand is the story telling. The Wrocław project is a perfect example of this. We have a real story here with the neighbourhood and the cathedral as well as the modernity.
Whose idea was it for there to be a hotel of your brand in Tacit Investment’s project?
The investor was looking for the right hotel brand for its development. MGallery enhances the uniqueness of the project and is part of the Accor family.
The interior design by Medusa Group had been designed before you entered the project. How did you like it? Did you have to change anything?
Since the brand is a collection, all our hotels are selected. If a hotel wants to be a part of the brand, we have to approve th