Never discounting the possibility

The poor reputation of discount stores as selling a limited range of products at lower prices, and on top of that of an inferior quality, has now been consigned to the dustbin of retail history. These stores had been associated with people of slender means, a reputation exacerbated by the rather spartan and simple layout of the stores and the ubiquitous in-your-face signs telling you how cheap the products were. However, this is all a thing of the past. Discount chains have been working on improving their reputations and images with better quality goods and nicer premises. Changing perceptions Indeed, this form of retail has evolved dramatically in the last few years and reflects the changes taking place on the retail market, particularly in the grocery segment. Stores in this segment have been starting to resemble one another. Discount stores have chosen to go up in the world, by focusing on improving the quality of their products and the premises and the sales floor area. Now they