Holistic-er than thou

Is this a coincidence, just because both words begin with the same letters? Probably, although some people believe that – sabotage included – all’s fair in business (and love) as well as war. So, are things set to get a bit more bruising on the real estate market? We will not be answering that question this month, but from reading our latest issue it becomes clear that many of the main players on the market are busily going about diversifying their activities. In the article ‘Channelling your inner market leader’, it emerges that retail chains have come to the conclusion that you cannot limit yourself to just one sales channel – you have to move between the whole gamut of ways of reaching the customer. Approach your business holistically (a fashionable word in the sector in recent years) and invest in omnichannel sales – has become the latest injunction we are supposed to follow. Diversification has been chosen as the route to Marvipol’s