Golden prospects for the silver screen
Retail & leisure
The cinema market in smaller towns in Poland is dominated by Helios
POLAND 2017 was a record year for the cinema sector in Poland. According to the ‘Analysis of the Polish Cinema Market’ report by Cushman & Wakefield, cinema attendance set an all-time high of 56.6 mln admissions to see both big Hollywood productions and Polish films, which have seen a notable rise in popularity. Today, there are more than 1,300 screens in nearly 500 cinemas across the country. Multiplexes with two or more screens make up only app. 25 pct of all cinemas in Poland, but account for 75 pct of all screens. Most of them (80 pct) are located in shopping centres.
Hand in hand with shopping centres
The Polish market’s growth potential is best illustrated by the number of screens per 1 mln inhabitants. According to 2017 data of the International Union of Cinemas, Poland, with just under 40 screens per 1 mln people, was ahead of only eight countries (Latvia, Turkey, Russia, Bulgaria, Lithuania, Hungary, Romania and Bosnia-Herzegovina) of the 30 European markets tracked. By contrast, Ireland, France, the Czech Republic, Norway and Sweden came top of the league table with more than double this ratio. In Poland, however, the expansion of the modern cinema market has been going hand in hand with the growth of large-scale shopping centres with leisure and F&B operators now accounting for up to 20 pct of space in prime retail schemes.
Four big market players
The Polish market of mini- and multiplexes is dominated by four leading cinema operators with a market share of over 90 pct between them. The multiplex market is expanding together wit
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