PL

LPP on the tech offensive

Retail & leisure
POLAND Fashion retail group LPP, the owner of such brands as Reserved, House, Cropp, Mohito and Sinsay, is investing in a number of hi-tech projects – including Radio Frequency Identification (RFID) tags, a stock management system and its store vision system.
The company is following a strategy of investing in fashion tech and brick-and-mortar stores, as well as entering foreign markets. Apps, programs and systems The company has developed a stock management system to forecast demand for goods in specific locations. The program also gives information on the pattern, size and colour of a product as well as the number of items in stock. By using big data analysis, LPP can match the supply of goods to its stores with their needs and move items around within the chain. The company has also introduced its store vision mobile app to help with the management of its stores. Employees can scan bar codes with their smartphones to check the availability of a size in a given location or across a number of stores. They can also order clothes for their customers online, check the contents of deliveries as well as rank the best-selling products, which allows the right clothing to be sent to the most appropriate stores. RFID tags are to appear in LPP s
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