Children in the shopping spotlight

The study covered the eight largest retail markets in Poland and involved visits to and surveys of 90 shopping centres of more than 20,000 sqm and a minimum of 60 units each – a total of ​​4.1 mln sqm of retail space. The questionnaire prepared by Ariadna was completed by 1,000 residents across Poland in selected urban centres who have children of up to twelve years of age and who regularly visit shopping centres. According to the experts Colliers International visited 90 shopping centres to scrutinise their facilities for children. “Parents are becoming much more aware as consumers – in choosing a centre, they pay attention not only to the quality of the infrastructure and security, but also to its overall convenience and accessibility. Thus in retail buildings throughout the country there are now more and more facilities available for such people and for the youngest of visitors. Such ideas and non-standard approaches are important as well as an understanding