It’s a young old world

Rafał Ostrowski, ‘Eurobuild CEE’: It’s an exciting time for warehousing now with all the figures rising and a booming market. What do you personally find interesting in the latest data and trends? Dirk Sosef, the head of Prologis’ research and strategy in Europe: There are a couple of things I’m excited about. I mean, the structural changes to the logistics sector that are now taking place. First, the market is maturing. I often use the fairy tale comparison of the ugly duckling turning into a beautiful swan. We are moving away from a niche market to a really important real estate sector, which more people understand and find attractive. Why exactly is this happening? For lots of reasons – for instance, e-commerce. Online retailers are intensive users of logistics space. In line with the growth of online sales, we are seeing a lot of demand growth from online retailers. And that’s happening all over Europe, including the CEE region. In gene