It’s a young old world
Market review
Dirk Sosef, the head of Prologis' research and strategy in Europe, explains why the European logistics market still has a long way to grow.
Rafał Ostrowski, ‘Eurobuild CEE’: It’s an exciting time for warehousing now with all the figures rising and a booming market. What do you personally find interesting in the latest data and trends?
Dirk Sosef, the head of Prologis’ research and strategy in Europe: There are a couple of things I’m excited about. I mean, the structural changes to the logistics sector that are now taking place. First, the market is maturing. I often use the fairy tale comparison of the ugly duckling turning into a beautiful swan. We are moving away from a niche market to a really important real estate sector, which more people understand and find attractive.
Why exactly is this happening?
For lots of reasons – for instance, e-commerce. Online retailers are intensive users of logistics space. In line with the growth of online sales, we are seeing a lot of demand growth from online retailers. And that’s happening all over Europe, including the CEE region. In gene
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